The demand for innovation is becoming increasingly pressing and is accelerating… paving the way for SME open innovation We observe that even on the historical offer-driven markets as consumer electronics, the demand side is now imposing the pace, not the
When Open Innovation breaks computing limits and ROI
Xerox Realbusiness blog published a stunning article on the Open Innovation ROI in medical science. They relate how the Harvard Medical School (HMS) used Open Innovation and a developpers’ contest to dramatically improve gene sequencing performance. The MegaBLAST algorithm from the National
McDonald’s goes Open Innovation
When the German branch of the American hamburger giant celebrated its 40th anniversary in 2011, McDonald’s marketing experts started a campaign called Mein Burger (“my burger”) in order to establish and strengthen ties with the national fast food community. For